Less Ego More Eco – Towards Shared Sustainability

Urbanization has undoubtedly become the main trend of development in China. Its consequences and effects have an impact not only on the environment, but also on the economy, on the society and on the human community.

How to combine the rapid growth of Chinese cities with a sustainable way to implement it is the main topic of the forum “Less Ego More Eco – Towards Shared Sustainability”, organized by Progetto CMR, which will be held on May 30th at the Institute of Culture of the Italian Embassy in Beijing.

The conference, moderated by Mr Massimo Bagnasco, Chairman of the Construction Working Group in the European Union Chamber of Commerce in China, will see the participation of experts and professionals from many fields related to the Real Estate market, like developers, institution representatives, and scholars. Mr Massimo Roj, global CEO of Progetto CMR, will also join the round table to share its views on the role of architecture in the creation of sustainable and livable realities.
During the conference, his latest book, “Less Ego More Eco – Towards Shared Sustainability”, which deals with sustainability and its many relationships with society, will be officially launched. After the great success the release of the book earned last year in Italy, Progetto CMR is proud to present its Chinese version to the public.


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