Steinway & Sons Piano Shop

Hangzhou Tianmu Music Co., Ltd

Ningbo, Zhejiang 
825 sqm

Steinway & Sons is the most prominent of the concert piano companies, known for making pianos of high quality and for its influential inventions within the area of piano development. The brand has been pioneering craftsmanship and innovation since its foundation in 1853.

The piano shop that Progetto CMR designed, in cooperation with the Italian interior designer Stefania Micotti,  is divided into 3 different spaces: “sales area” at the entrance, “premium saloon” in the middle, and the “music hall” in the end.

Progetto CMR uses four different colors to separate the exhibition areas of different brands.Each color represents its respective brand image, in the meantime indicates a clear direction for the customers.

The choice of materials is both elegant and practical. Wood is the real protagonist of the space, while stone, lacquered elements, glass, white and black details make the wood more charming and refined. Aside from the flooring, wood, as a very good sound absorbing material, is also used to create vertical filtered panels for the ceilings of “practice area” and “music hall”.